Restaurant Brand Design

a Taste of West Africa

We brought the vibrant spirit of West African culture to life for a Harlem-based restaurant. Our centerpiece? A custom-designed pattern reflecting the region’s rich heritage. This unique motif wasn’t just decoration; it became the restaurant’s identity, woven seamlessly across everything from their branded restaurant packaging – takeout bags, coffee cups and menus. Every piece of packaging transformed from functional to captivating, a mini-storyteller carrying a piece of tradition.

The pattern’s journey continued onto the menu design, inviting diners on a visual and culinary exploration of West Africa. This wasn’t just beautiful design; it was a strategic move. The pattern helped the restaurant stand out in Harlem’s competitive scene while creating a cohesive, immersive experience for diners.

Our work went beyond aesthetics. It became a tribute to cultural storytelling and a powerful expression of the restaurant’s brand identity. We seamlessly married tradition with modernity, ensuring every customer encounter connects with the very soul of West African cuisine. In addition to restaurant branding design, we also design custom food label design for products sold in the restaurant.