Hot Sauce Brand Design

Recognize this brand? You might have seen their previous sauce label project in our portfolio, featuring a captivating character illustration of the brand’s late founder. This iconic image is the heart of their brand identity, uniting various sub-brands and product labels for instant recognition.

In this secret hot sauce label design project, we refreshed the existing logo, subtly enhancing its clarity and impact while preserving the brand’s essence. The design showcases distinct hot & mild versions, leveraging vibrant colors to visually communicate heat levels in this sweet & tangy sauce. We also ensured brand cohesion by incorporating signature elements, like the distinctive purple ribbon, found across their other labels.