This project involved crafting a distinctive brand identity for a woman-owned bourbon distillery proudly rooted in the Bronx. This liquor brand logo features a striking silhouette of a bull, a symbol of strength, determination, and the untamed energy of the Bronx. The bull’s powerful stance and upward gaze evoke a sense of ambition and resilience, reflecting the brand’s unwavering pursuit of excellence.
The label design complements the logo’s boldness with a clean, traditional aesthetic. It incorporates an aged color palette inspired by the warm hues of aged bourbon, creating a sense of sophistication and refinement. Typography choices are bold and confident, further reinforcing the brand’s powerful presence.
The overall design successfully marries the brand’s Bronx heritage with its dedication to producing exceptional bourbon. It’s a visual representation of the founder’s vision and a testament to the bold spirit of women breaking barriers in the spirits industry.