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Packaging & Label Design
CPG Packaging Design
Your product’s packaging is more than just a container—it’s the essence of your brand experience. Our team specializes in designing cohesive and captivating packaging that resonates with your target audience and sets your products apart on the shelf.
We offer a full suite of CPG (Consumer Packaged Goods) packaging design services to bring your brand’s vision to life. Our design expertise extends to labels, box designs, wrappers, and custom packaging elements that elevate your product’s appeal. Plus, we collaborate seamlessly with any printer or manufacturer to ensure your designs are flawlessly executed.
Our goal is to design packaging that not only grabs attention but also builds brand loyalty by delivering a memorable unboxing experience.
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Label Design
Packages
Impactful CPG label designs capture attention and drive sales. Our tailored services offer three packages designed to maximize shelf presence through strategically incorporated branded artwork, allowing you to select the optimal level of visual storytelling for your product and budget.
Best Used For: Bottle, Can, Jar, Label Packaging Design
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Label Design: Essential
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$ 795
One-Time -
DESIGN PACKAGE INCLUDES:
- Your logo design as the primary focus, using existing brand elements & patterns
- Formatting info, nutrition facts, UPC, etc.
- Callouts & icons include stock graphics
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Label Design: Enhanced
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$ 1195
One-Time -
INCLUDES ESSENTIAL, PLUS:
- Primary focus, product artwork, or illustrations include stock graphics
- Minor modifications to stock art for callout icons, graphics or patterns
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Label Design: Premium
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$ 1995
One-Time -
INCLUDES ESSENTIAL, PLUS:
- Primary focus, product artwork or illustration include custom design
- Custom design of label callout icons & call-to-action graphics, or patterns
Label Design
Variations or Sets
These design variants are intended for adapting the existing label artwork to different sizes, flavors, or scents. The core design structure, layout, and compositional elements of the original artwork are preserved. Creating entirely new label designs that deviate from the approved artwork will be treated as a separate design project.
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+1 LABEL: ESSENTIAL
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$ 295
Per Variation -
- Edits based on Essential package details
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+1 LABEL: ENHANCED
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$ 695
Per Variation -
- Edits based on Enhanced package details
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+1 LABEL: PREMIUM
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$ 1,495
Per Variation -
- Edits based on Premium package details
Pouch Design
Packages
Appetizing CPG pouches draw customers and increase sales. Our three tailored packages maximize shelf presence with strategic branding, letting you choose the perfect visual story for your product and budget.
Best Used For: Spout, Seal, Bag, Pouch Packaging Design
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Pouch Design: Essential
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$ 995
One-Time -
DESIGN PACKAGE INCLUDES:
- Your logo design as the primary focus, using existing brand elements & patterns
- Formatting info, nutrition facts, UPC, etc.
- Callouts & icons include stock graphics
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Pouch Design: Enhanced
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$ 1395
One-Time -
INCLUDES ESSENTIAL, PLUS:
- Primary focus, product artwork, or illustrations include stock graphics
- Minor modifications to stock art for callout icons, graphics or patterns
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Pouch Design: Premium
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$ 2195
One-Time -
INCLUDES ESSENTIAL, PLUS:
- Primary focus, product artwork or illustration include custom design
- Custom design of label callout icons & call-to-action graphics, or patterns
Pouch Design
Variations or Sets
These design variants are intended for adapting the existing pouch artwork to different sizes, flavors, or scents. The core design structure, layout, and compositional elements of the original artwork are preserved. Creating entirely new pouch designs that deviate from the approved artwork will be treated as a separate design project.
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+1 POUCH: ESSENTIAL
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$ 395
Per Variation -
- Edits based on Essential package details
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+1 POUCH: ENHANCED
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$ 795
Per Variation -
- Edits based on Enhanced package details
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+1 POUCH: PREMIUM
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$ 1,595
Per Variation -
- Edits based on Premium package details
Box Design
Packages
Visually appealing CPG boxes attract customers and boost sales. Our three tailored packages maximize shelf presence with strategic branding, letting you choose the perfect visual story for your product and budget.
Best Used For: Retail Display, Cartons, Shipping, Box Packaging Design
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Box Design: Essential
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$ 1295
One-Time -
DESIGN PACKAGE INCLUDES:
- Your logo design as the primary focus, using existing brand elements & patterns
- Formatting info, nutrition facts, UPC, etc.
- Callouts & icons include stock graphics
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Box Design: Enhanced
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$ 1695
One-Time -
INCLUDES ESSENTIAL, PLUS:
- Primary focus, product artwork, or illustrations include stock graphics
- Minor modifications to stock art for callout icons, graphics or patterns
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Box Design: Premium
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$ 2495
One-Time -
INCLUDES ESSENTIAL, PLUS:
- Primary focus, product artwork or illustration include custom design
- Custom design of label callout icons & call-to-action graphics, or patterns
Box Design
Variations or Sets
These design variants are intended for adapting the existing box artwork to different sizes, flavors, or scents. The core design structure, layout, and compositional elements of the original artwork are preserved. Creating entirely new box designs that deviate from the approved artwork will be treated as a separate design project.
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+1 BOX: ESSENTIAL
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$ 495
Per Variation -
- Edits based on Essential package details
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+1 BOX: ENHANCED
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$ 895
Per Variation -
- Edits based on Enhanced package details
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+1 BOX: PREMIUM
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$ 1,695
Per Variation -
- Edits based on Premium package details
Brand Assets, Icons,
& Illustrations
Custom illustrations, and icons can elevate your packaging. These add-ons, available with any package, showcase your brand’s unique personality and create standout designs. Does your Essential package need a little something extra? See below.
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Custom Brand Pattern
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$ 395
Per Pattern -
DETAILS:
- Reinforce your brand with custom patterns, creating unique visual elements that elevate your packaging.
- 2 initial concepts & 2 revision rounds.
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Custom Icons, Callouts & Badges
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$ 495
Set of 3 Icons -
DETAILS:
- Ensure clarity and compliance with our custom packaging icons for food allergy warnings, certifications, or benefits.
- 2 initial concepts & 1 revision round.
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Custom Illustration for Variations
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$ 795
Per Illustration -
DETAILS:
- Custom illustrations visually distinguish flavors or scents on your product packaging, enhancing brand recognition.
- 2 initial concepts & 2 revision rounds.
Packaging Design
FAQ’s
There are a lot of uncertainties about packaging & label design these days because of AI, DIY, or contest websites. Here’s a few FAQ’s to help clear up any concerns.
What types of packaging and label design services do you offer?
We specialize in creating custom packaging and label design options that align with your brand identity. This includes, but is not limited to:
- Product Labels: Display boxes, cartons, bottles, jars, pouches, and containers.
- Shipping Packaging: Branded subscription boxes, mailers, and protective packaging.
- Industries:
- Food & Beverage
- Cosmetics
- Healthcare
How does the packaging design order process work?
If you’re new here, those yellow package buttons will say “Only For Clients”. Our process will then begin with a consultation to understand your product, market, and existing branding elements (logo design, brand guideline, etc) before working together.
If we designed your logo, we know your brand (fonts, color, patterns). Once logged into your account, you’ll be able to “Select Package” to add these services to your cart.
Once your order is purchased, you’ll be redirected to our Packaging & Label Design creative design brief. You can find a preview of the brief below. We will review the completed brief, confirm everything with you, then get started.
https://www.logodesignnyc.com/creative-brief-packaging-label-design/
Can you accommodate specific regulatory requirements for my product labels?
Yes, we collaborate closely with our clients to ensure your label adheres to industry-specific regulations, including FDA requirements for food and medical products. Additionally, if necessary, we coordinate with third-party legal consultants to confirm that your label meets all legal compliance standards.
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How much do your packaging and label design services cost?
Our packaging design pricing is structured around three tiers to accommodate different budgets and design needs. The Essential package focuses on the fundamental design elements of your packaging (layout, typography, etc.) but does not include any product-specific artwork. The Enhanced package includes stock graphic options for representing your product and related icons. Finally, our Premium package offers complete custom design services across the board, from initial concept to finished artwork, ensuring a truly unique and impactful packaging solution.
If your project exceeds 3 variations, or includes a combination of labels or pouches with matching/paired boxes, please contact us for discounted prices.
What information is needed to get started?
We kick off every project with a deep dive into your vision. You’ll start by completing our design brief, which provides us with essential information. Then, we’ll schedule a kickoff call to review your brand guidelines together and ensure we’re on the same page. To make this process as smooth as possible, please have any must-have text for your packaging or labels finalized, and share any design inspiration you have – mood boards, sketches, or examples you love are all welcome!
We require all print-ready content be provided before the project begins, including but not limited to text, images, nutrition facts, ingredients, allergy notices, etc., along with any printer-specific files or guidelines to confirm canvas size.
Do I need a logo design before getting started on packaging or label design?
Yes, having a logo design in place before beginning packaging or label design is required. Your logo is a crucial part of your brand identity and serves as a foundation for the design language and visual elements that will be used on your packaging and labels. Starting with a well-defined logo ensures consistency across all your branding materials, making your products instantly recognizable to customers.
If you don’t have a logo yet, our team can help design one that aligns with your brand vision before we proceed with creating your packaging and labels.
What file formats will I receive for my designs?
To ensure your packaging and labels are print-ready, we’ll provide you with the necessary file formats. While this typically includes AI, EPS, or PDF formats, we’ll tailor the deliverables to meet your specific printer’s requirements and guidelines. Just let us know those details upfront so we can deliver files that are perfectly optimized for your project.
How long does it typically take to complete a packaging or label design project?
We’re committed to delivering exceptional designs efficiently. To achieve this, we kindly request that all content be as finalized as possible before the project start date. This allows our team to focus on the creative process and avoid delays. While the timeline can vary based on the project’s complexity, it generally ranges from 2 to 4 weeks. By working together and having your content ready, we can ensure a smooth and timely completion of your packaging and label designs.
Do you provide printing services or only design?
Our primary focus is crafting exceptional designs, but we go the extra mile to ensure your vision comes to life flawlessly. We can connect you with trusted printing partners, both online and local, to facilitate the production of your packaging and labels. This streamlines the process and guarantees the final product perfectly matches the approved design.
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Do you manage a food shop, food truck, cafe or restaurant in need of better brand design? We can help design custom boxes, bags, cups, wax papers, menus and more. Find out about our restaurant branding and creative services.
For Custom Branding Solutions Contact Us